About

Matt Hogan, MPS, CPC

Working CTO, founder, and certified executive coach serving leaders at the intersection of people and technology.

Matt Hogan, executive and life coach

Credentials

  • Certified Executive Coach & COR.E Leadership Dynamics™ Specialist
  • MPS, CPC — iPEC Certified Professional Coach
  • International Coaching Federation member
  • Energy Leadership™ Index Master Practitioner (ELI-MP)
  • Advanced study in cybersecurity, AI leadership, and platform strategy
  • Inventor — US AI training patent
Operating experience

A working CTO and founder

I currently lead technology, cybersecurity, and AI transformation as CTO at Liferaft Labs, and I founded Twin Tech Labs to build security operations software and advise clients on cybersecurity and technology strategy. Those operating roles keep my advisory work close to the decisions technology leaders are making now.

My current operating roles:

  • Chief Technology Officer at Liferaft Labs — leading technology, cybersecurity, and AI transformation for an open-source threat-intelligence platform
  • Founder and CTO at Twin Tech Labs — building security operations software and advising clients on cybersecurity, architecture, and compliance

Earlier roles include:

  • Creator of ioModel — a point-and-click machine-learning platform built and sold to universities for higher-ed and medical research
  • Assistant Vice President of Cybersecurity Engineering at Manulife / John Hancock
  • Senior Director of Engineering for Analytics and Machine Learning at McGraw-Hill Education
  • IoT innovations oversight at MathWorks
  • Ground system development leadership at the Space Development and Test Directorate, Kirtland Air Force Base

In every role, the through-line has been the same: driving meaningful, ethical change through technology, empowering teams, and advancing systems that improve quality of life.

I'm also a named inventor on US Patent 2025/0384341 A1 — Methods and Systems for Training Artificial Intelligence Models — work that, alongside the cross-functional rollout at Liferaft Labs, anchors my AI Transformation advising practice.

Alongside my operating roles, I work with a limited number of coaching and advisory clients across the technology sector. My approach combines current operating experience with executive coaching to support better decisions, stronger teams, and thoughtful leadership through change.

Coaching philosophy

True leadership starts within

I believe true leadership stems from understanding and mastering one’s inner landscape. Inspired by transformational leadership principles, my whole-person approach empowers clients to recognize and harness their unique strengths, values, and perspectives — creating space for authentic exploration of purpose, vision, and what matters most.

I coach the whole person, recognizing that personal and professional growth are deeply interconnected. The work goes beyond performance: it cultivates fulfillment and well-being, so leaders can show up with clarity, authenticity, and purpose in both their work and their lives.

Outside of coaching, I founded Crane Karate Academy, teaching traditional Okinawan karate focused on strength and community. Whether in the dojo, the boardroom, or the coaching space, my goal is the same — to inspire resilience, meaningful connections, and the pursuit of a purpose-led life.

Matt Hogan in his karate gi and black belt, holding a grand champion trophy alongside two fellow martial artists
Matt Hogan with his wife, Dr. Jacqueline Hogan

With my wife, Dr. Jacqueline Hogan — we run Crane Karate as a family.

Frequently asked

Common questions

Matt Hogan, MPS, CPC is a working CTO, founder, iPEC Certified Professional Coach, and International Coaching Federation member. He works with a limited number of technology leaders and founders on executive coaching, strategic technology advisory, and AI transformation advising. He is based in Amesbury, Massachusetts.

MPS, iPEC Certified Professional Coach (CPC), Certified Executive Coach and COR.E Leadership Dynamics™ Specialist, ICF member, Energy Leadership Index Master Practitioner (ELI-MP), and named inventor on US Patent 2025/0384341 A1 for AI model training. He is CTO at Liferaft Labs and founder and CTO at Twin Tech Labs; prior roles include AVP of Cybersecurity Engineering at Manulife/John Hancock and Senior Director of Analytics and Machine Learning at McGraw-Hill Education.

77 Elm Street, Suite 203, Amesbury, MA 01951 — on the North Shore of Massachusetts, near Newburyport and Salisbury. Sessions are available in person or virtually for clients across Greater Boston and beyond.

Let’s explore what’s possible

If my background resonates with where you’re headed, I’d love to hear from you.

Schedule a confidential introduction